CRAFT CANNABIS CULTURE
Our Roots
At FLWR CITY, we are more than just a cannabis company—we are here to craft cannabis culture. Rooted in the heart of Rochester, New York, our mission is to create cannabis products that are fair to the earth, equitable to our farmers, and empowering to our consumers.
Our Philosophy
We believe in the regenerative power of cannabis. Our products are crafted from hemp and cannabis grown on regenerative farms in Western New York, ensuring the highest quality at the most affordable prices. By partnering with small-scale, regenerative farmers, we ensure that our products are grown with the utmost care for the environment and community across New York State.
Our Collective
Our team is a small but dedicated group of professionals passionate about delivering the highest quality cannabis experiences. We collaborate with a select group of craft farmers who adhere to the highest standards of regenerative and organic agriculture. Together, we strive to shape the craft cannabis revolution in New York.

part of the craft, part of the crew
Our Mission
FLWR CITY exists to create products that honor both the earth and the people who cultivate it. We work with the best organic and regenerative farmers in New York to ensure the highest quality cannabis, from seed to sale. Every product we produce reflects our dedication to ethical farming practices, transparent business operations, sustainable packaging and processing, and the well-being of our expansive New York communities.
Our Commitment
We believe in a fairer, more sustainable cannabis industry. Our farmers are the backbone of everything we do—paying living wages, promoting fair trade systems, and reinvesting in the community. Whether you're purchasing our freshly milled flower or seeking expert consultation, every transaction with FLWR CITY is an investment in a more responsible and equitable cannabis future.
Craft Cannabis Culture
At FLWR CITY, we don’t just grow cannabis; we nurture culture. We believe in the art of craft cultivation, where quality, skill, and passion come together to create something exceptional. By supporting farmers, pampering our production crew, fostering education, and embracing the regenerative nature of cannabis, we’re not just selling products—we’re crafting a movement that puts people and planet first.
FLWR CITY CUP
A semiannual competition curated to build community and raise funds for reinvestment in community development initiatives. Through events, profit sharing, and donations, we aim to support local organizations and initiatives that matter to our community.
POP-UP with FLWR CITY
We believe in giving back to the community that supports us. We host and participate in events that bring people together and promote cannabis culture throughout Rochester and Western NY.
HARVEST FEST at LINCOLN HILL FARMS
An annual celebration of the cannabis harvest featuring live music, consumption areas, grading, and pop-up competitions. FLWR CITY partners with Lincoln Hill Farms to create an immersive experience for cannabis enthusiasts.
Legal weed is finally on its way in New York State
On Rochester’s Connections, Evan Dawson, Zach Sarkis, co-founder of FLWR City Collective, joins industry experts to reflect on the early struggles and the industry's $1 billion milestone, highlighting the role of craft-focused businesses like FLWR City in its development.
HempLab - NY Cannabis Legalization Workshop - Article 1: Definitions
In this video, HempLab board members Zach Sarkis and Jason Klimek provide an overview of the MRTA (Marijuana Regulation and Taxation Act), which was made into law on March 31, 2021.